Communication Breakdown
Manufacturers and distributors can increase their sales to the health-care market by designing patient-friendly forms
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According to a report from the Institute of Medicine titled “Health Literacy: A Prescription to End Confusion,” approximately 90 million American adults have difficulty interpreting and using health information. And, because patients are being required to take a more active role in making health decisions, society has only recently realized the consequences of poor health literacy. People with low functional health literacy are less likely to understand written and oral information from health-care providers and adhere to a medication or appointment schedule. Now is the perfect time for distributors and manufacturers to re-think this complex system and capitalize on it.
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