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Buyers Are Downsizing
According to Shanley, customers no longer want to order 100,000 labels at a time to see them through a three-month period. Instead, they prefer ordering 1,000 labels every week. He explained that by carrying less inventory, companies increase their cash flow. "The money can be used for something more constructive than sitting on a shelf," noted Shanley. "Also, the bulk of our label business is for retail packaging, and smaller quantities allow end-users to be more flexible in changing labeling information as needed, instead of waiting until they've used up months worth of inventory."
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- Companies:
- Labels West
- Repacorp
- Sierra Screenprinting
- People:
- John Shanley
- Rick Heinl
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