Manufacturers Make Marketing Easier
When marketing business forms, working smarternot harder is a valuable philosophy
By Sharon R. Cole
Marketing products need not be a one-man show for distributors trying to propel sales.
Manufacturers offer techniques that make the marketing game a win-win situation for everyone involved and, according to Bob McAleavey, general manager, Specialized Printed Forms, Caledonia, N.Y., most manufacturers prefer to help distributors.