Healthcare Reform is not only in the air, but it's been made into law in the United States.
And for some, it's been a better-late-than-never miracle, considering it is supposed to provide approximately 48 million uninsured Americans with new, affordable insurance options and tax cuts for up to 3.5 million to small businesses to help them pay for employee coverage.
There's no denying, healthcare is not only important, but big business. Those in the printing industry can certainly vouch for the fact that sales of medical forms, wristbands and other related products can be a prescription for success.
Roger Davis, general manager of the Long Run Division of the Ft. Scott, Kansas-based Ward/Kraft, said the company got into the medical business when a distributor approached Ward/Kraft with a patented idea to improve the hospital wristband.
"They had an idea and they needed a manufacturer with very specific printing capabilities," Davis explained. "Because we build quite a few of our own presses we had a unique advantage over other manufacturers in the market. Their goal in using WK was to allow us to promote this product line to our distributor base in addition to them selling the product themselves."
And wristbands remain an integral part of Ward/Kraft's business.
Davis remarked that the LaserBand is one of its best-selling products.
"It is popular because of the self-laminating feature," Davis said. "This protects the patient's information. Ward/Kraft is one of only two authorized manufacturers of this product."
Jessica Wenz, product marketing specialist for Dayton, Ohio-based Wilmer, which started selling claims forms years ago when customers began requesting them, said its best product continues to be its laser claims forms. She commented it's popular for two reasons.
"It has been around for so long, users understand the form and it's a necessity when filing claims," Wenz explained.