The report measured each vendor in three dimensions: market strength, technology and customer base. In each dimension, scoring was based on a scale of 0 (worst) to 6 (best). Melissa Data shared joint top marks in its customer feedback score in the research.
"We believe Melissa Data's inclusion in the report and our position as a leader in customer satisfaction reflects our commitment to being a partner in data quality with our customers," said Gary Van Roekel, vice president of sales and marketing, Melissa Data. "We believe data quality provides immediate ROI and is as important to SMB customers as it is to enterprise—that's why we strive to offer robust, multi-platform solutions like our Data Quality Suite of APIs and the Total Data Quality Integration Toolkit for SSIS. All our products are scalable and affordable, and we offer unlimited technical support to make sure each customer maximizes the potential of [its] data assets."