Midwest Single Source Evolves with Rebranding
Headquartered in Wichita, Kan., Midwest Single Source has been a provider of custom products and solutions for more than 30 years, doing business as "Single Source" due to simplicity in conveying the message that it is a "single source for all of your office needs." However, the company recently had an opportunity to use its full trademarked name and from that instance came the desire for Midwest Single Source to redefine its presence in the marketplace.
John H. Osborne, owner, said the change was needed "because as a company we've evolved from a print distributor to selling office products, promotional products and mailing equipment, and now have become a print manufacturer reaching national and international clients. We have invested in technology for our clients as they have evolved and we realized we needed our brand to evolve as well."
The colors in the new logo represent Midwest Single Source's business pillars: print, office, mail and promotion. The new tagline also is a better indicator of how the company can transform its clients' business. Osborne continued, "Our logo and tagline 'Solutions through Service' better explain that it's not products we're selling, but solutions for cost-effective operating efficiency."
For more information, visit www.midwestsinglesource.com.