MindFireInc Launching Social Media Sharing Functions

MindFireInc, the leading provider of personalized cross-media marketing solutions, has launched powerful social media sharing and reporting functionalities in the new release of LookWho'sClicking 2.25.

According to eMarketer.com, four of five companies will use social media tools in 2011, and 88 percent of marketers will include social media in their marketing campaigns by 2012. LookWho'sClicking 2.25 will enable print and marketing service providers to easily integrate cross-media marketing campaigns with the most popular social networking sites: Facebook, LinkedIn, and Twitter. Campaign Managers can easily select a "share" button for each social networking site, and add it to any of the landing pages in their campaign.

In addition, in LookWho'sClicking 2.25, MindFireInc has introduced a new set of report and analytics tools called "Social Media Reporting". Marketers can measure the number of "shares", track leads from each of the social networking sites, and identify the key influencers among their target audience.

"The social phenomenon has rapidly gone from a handful of bright young people in a dorm room, to a multi-billion dollar industry that represents the next evolution of how we interact as a society, and how marketers communicate their message," said David Rosendahl, MindFireInc's co-founder. "As of today, almost half of all Americans reside on Facebook. Print and marketing service providers need no longer watch this tremendous growth from the sidelines, but can now provide their Clients with social media tactics driving substantial value."