Misuse of Promotional Items Leads Car Dealerships to Settlement with Attorney General
After misleading customers with promotional products, including scratch-off game cards, and fraudulent sales tactics, Atlantic Auto Group will settle with the New York Attorney General for restitution and penalties. The chain of 22 dealerships in Nassau and Suffolk counties will pay $310,000.
Atlantic Auto Group had hired a company from 2012 through 2014 to mail out 500,000 promotional items to customers, including scratch-off game cards in which individuals believed they could win a variety of prizes like cash, a free car, a flat-screen TV or an iPad, according to Newsday.
Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.