Mohawk Partners with Lawton Connect to Redefine the Scratch-Off Printing Market
Mohawk, Cohoes, N.Y., has entered into a strategic partnership with commercial printer Lawton Connect, Orlando, Fla., to form Mr. Scratch Off LLC. This partnership has been formed around the introduction of an innovative new technology using HP Indigo printing to produce the first four-color, scratch-off printed products in the world.
Currently, printing for scratch-off products uses single or multi-color printed images, which are covered by a single-color fixed shape, applied with a flexographic press. This new capability allows both the scratch-off area and the image beneath to be a multi-color print and fully variable from piece to piece—all using high resolution, HP Indigo printing. Here is an example of the difference between the old and new capability:
“We have been working on this breakthrough technology with HP Indigo for almost two years, and are excited to partner with a company like Lawton Connect that shares our sustained commitment to family heritage and product innovation,” said Tom O’Connor Jr., CEO of Mohawk. “This capability helps redefine scratch-off printing as “reveal printing,” opening new ways for designers and marketers to embrace print as experiential engagement.”
“The full-color scratch-off reveal is a custom experience like nothing we have seen before and the applications are endless,” said Ty Koon, vice president of Lawton Connect. “Mohawk is a true innovation leader for the print industry, and we are thrilled to partner with them to bring this cutting-edge scratch-off enhancement to clients.”
This capability has been tested and is ready to be unleashed for use by creatives across North America.
The preceding press release was provided by a company unaffiliated with Print+Promo. The views expressed within do not directly reflect the thoughts or opinions of the staff of Print+Promo.