InnerWorkings and Mondelez Brazil Enter Partnership
Chicago-based InnerWorkings Inc., a leading global marketing supply chain company, and Mondelez Brazil have entered a broad new agreement in which InnerWorkings will manage printed materials, premiums and all below-the-line (BTL) spend for Mondelez. This long-term partnership is effective immediately and encompasses an estimated $45 million in annual spending.
Examples of categories that InnerWorkings will be managing include printed communication materials, branded promotional products, sales promotions, BTL agencies, events, sponsorships and expenses relating to other marketing service providers.
InnerWorkings will support Mondelez with approximately 15 professionals. All current suppliers to Mondelez will be given the opportunity to continue supporting Mondelez through the InnerWorkings team moving forward.
Alexandre Turolla, Latin America senior procurement director for Mondelez, said, "This new partnership will allow us to gain greater visibility and control into our wide-ranging spend across a variety of marketing and sales support categories. InnerWorkings has a proven track record of driving savings while improving quality and service levels. We are very pleased to enter into this new, critical partnership."
Alex Castroneves, president and managing director Latin America for InnerWorkings, said, "Mondelez has some of the world's leading brands and is experiencing significant growth in Brazil. By outsourcing the task of procuring and managing the print, promotional and BTL agency spend to InnerWorkings, Mondelez can redirect resources to their core capabilities with the peace of mind of knowing that InnerWorkings will deliver on our commitments.”
For more information, visit www.inwk.com.