Ken Laffer, CEO of Motivators Promotional Products, Westbury, N.Y., announced that the company will affiliate with iPROMOTEu, Wayland, Mass., as part of an effort to streamline operations, scale its online business and set itself up for future growth.
“We’re excited to take this next step in our company’s evolution by joining forces with iPROMOTEu,” Laffer said. “Their impressive business model gives us the gift of focus, and we’re looking forward to [the] future growth our decision will bring.”
“I am very excited to welcome Ken Laffer and the entire Motivators team to iPROMOTEu,” Ross Silverstein, president and CEO of iPROMOTEu, added. “Ken is a quality individual with extensive industry experience. He built a fantastic organization, and I am honored that he chose iPROMOTEu to help him achieve even greater success.”