MSP's Jim Young Named Digital Printing Expert by PODi
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"It is an honor to be selected by PODi, especially since MSP Digital Direct has only been in business for one year," said Young. "This opportunity provides tremendous exposure for MSP Digital Direct," he added.
Young said that MSP was selected after submitting a case study on a successful, personalized digital print and mail application that drew an 11 percent response for the client. Traditional direct mail usually draws response rates in the range of 1 percent to 2 percent.
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