Multi-Media: APEX Digital Imaging and AccuWeather Partner to Advance Digital Signage
APEX Digital Imaging, Tampa, Fla., has licensed AccuWeather’s news, sports and weather content for redistribution on digital signage networks across the United States and Canada. The AccuWeather content functions as a powerful tool to draw viewers and reduce perceived wait times.
AccuWeather’s digital signage content modules include current local weather conditions, hourly and five-day forecasts, regional radar, video forecasts and weather trivia, as well as sports news, U.S. or world news, business news and financial information. Digital signage has become an essential element for advertising to captive audiences, but displaying only advertisements can cause viewers to tune out the information.
“Weather is relevant and dynamic information that draws eyes to the screens again and again. That’s why weather consistently gains top audience ratings in all existing media, and why advertisements integrated with weather information in existing media command premium rates,” said Dr. Joel N. Myers, founder and president of AccuWeather, headquartered in State College, Pa. “Now, the content that AccuWeather has developed will offer to digital signage systems the same attractive power of weather.”
AccuWeather partnered with APEX to integrate its content with APEX’s diverse scope of 3M products and services that work synergistically with digital signage solutions. APEX combines 3M Digital Signage solutions with large-format display screens, MicroTouch touch screens and Vikuiti rear projection films to create a distinctive, high-impact experience. “In today’s world, content is king,” stressed Milton Jones, President of APEX Digital Imaging. “We want to assure that when our customers purchase state-of-the-art digital signage from us, they also receive full-bodied content options to assist them in serving their customers.”
For more information, visit www.apexdigitalimaging.com.