Multitasking, Marketing and Mother Nature
By Maggie DeWitt
Less is the new more, and this month’s mystery product is particularly apropos of current marketplace conditions. Not only is it lighter than its traditional counterpart, but the product goes beyond its primary function to provide valuable brand reinforcement while advancing eco-friendly initiatives.
In addition, it can help distributors of both business printing and promotional products grow sales within various industries, and the product also serves as an excellent self-promotion.
Check out the following clues to guess what the product is:
• It is printed on FSC- and SFI-certified recycled stock, and is, itself, recyclable.
• It is used in conjunction with CD/DVD products.
• It is useful to consumers well beyond the point of sale.
mystery product revealed
Charlottesville, Virginia-based InkTree introduced ISE PACK (PACKaging Innovations for a Sustainable Earth), an eco-friendly alternative to traditional enclosures for CD/DVD products. The item is currently being marketed for applications associated with video games, computer software, music, movies, marketing collateral, training and instructional pieces.
ISE PACK supports the green movement not only through the method and materials used to produce it, but by providing real utility to consumers beyond the point of sale, serving as a useful accessory to the media it houses. For instance, the product can be customized as a keyboard shortcut directory, as well as a quick reference tool for gamers providing a guide to unlockables and secrets, and then folded into a free-standing triangular display. Or, ISE PACK can unfold to reveal a poster and other promotional graphics for music lovers and cinema buffs to enjoy.
Whereas most disc packaging ends up in drawers, tucked away on shelves or tossed into trash cans, ISE PACK lends itself to value-added display functions for a brand-reinforcing physical presence in homes and offices.