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Avant-Garde, for example, is known for its laser- and ink jet-compatible postcard-format designs, while B&W Press is unique in its one-pass, inline production of personalized, single-piece mailers.
"Manufacturers must consistently reevaluate where the market is going and offer the products that are headed in that direction," observed Boldig, "provided those products make sense for that manufacturer." (Luckily for Avant-Garde, adding new equipment to complement the existing forms presses was relatively easy.)
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