Most brand owners are left scrambling for cost-effective solutions to secure and validate their products. Industry experts recommend leveraging many different deterrents, such as variable security data printing on packaging and labeling and tamper-evident substrates and adhesives.
At Labels West, Woodinville, Wash., director of sales and marketing Lance Wilson said the company continues to experience a growing demand for security label products. “We have seen more interest in combining variable data with special security, destructible materials and the use of black light-invisible inks,” he reported. “We have also seen activity with the need for micro-text on labels, which would be run on our HP Indigo digital label press.” Markets driving the majority of the demand for security labeling at Labels West are the pharmaceutical, software, personal care and wine industries. “With some projects, continued Wilson, “it’s a situation of proving authenticity [as opposed to] showing that something was tampered with.”
- Companies:
- Labels West