New Leaf Paper Launches Leaf Reincarnation 100
New Leaf Paper, Oakland, Calif., has set a new environmental standard with the national launch of New Leaf Reincarnation 100, the first coated paper made in the U.S. from 100 percent post-consumer recycled waste (PCW). Most recycled, coated papers made in the U.S. fall well below this standard, containing only 10 percent to 30 percent PCW.
New Leaf Reincarnation 100 is the latest in a long history of environmentally friendly product innovations at New Leaf Paper, a company well respected for its leadership in driving sustainability in the paper industry. The new 100 percent PCW sheet is being praised for sharp printability and detailed image reproduction.
“I was totally impressed with the New Leaf sheet on press this week,” said Lisa Fink, senior marketing communications specialist/designer with Bard Peripheral Vascular, Tempe, Ariz. “It’s got a nice feel. And the varnish really sat on top of the sheet. Great ink holdout too.”
Reincarnation 100 is the only 100 percent PCW coated paper made in the U.S. that has achieved the Ancient Forest Friendly designation, the highest independent standard for sustainability in the paper industry.
“We’re delighted with this advance in sustainable paper and proud to recognize it with Canopy’s rigorous Ancient Forest Friendly designation,” noted Nicole Rycroft, founder and executive director of Canopy, a not-for-profit environmental company based in Palo Alto, Calif. “New Leaf is providing North American print customers with a way to achieve high quality color reproduction while knowing they are making a choice that helps take pressure off the world’s last large intact tracts of ancient forest.”
Environmental attributes of New Leaf Reincarnation 100 reflect New Leaf Paper’s holistic approach to sustainability:
- Made from 100 percent post-consumer waste, which preserves forests while reducing landfill and greenhouse gas emissions
- Processed chlorine-free, which helps keep rivers free of poisonous bleaching products
- Designated Ancient Forest Friendly, which reflects the highest environmental standard in North America
- Manufactured with 100 percent Green-e certified renewable wind energy, which helps reduce the nation’s output of the greenhouse gases that cause global warming
- FSC certified
Since 1998, New Leaf Paper has led the industry in developing and distributing environmentally responsible papers that compete aesthetically and economically with leading virgin-fiber products. New Leaf Paper offers a selection of more than 30 coated, uncoated and board-grade papers, many with 100 percent post-consumer waste recycled content. Its inventory products are all manufactured with Green-e certified renewable wind power and biogas energy.