The Fairest of Them All

By Maggie DeWitt

This month’s mystery product was briefly mentioned in a recent issue of BFL&S, but the dynamic item merits a closer look. Essentially, a design innovation has imbued a popular, multipurpose product with enhanced marketing power.

Perfect for a variety of promotional and direct mail applications, the item is a good fit for customers in every industry. Check out the following clues and try to guess what the product is:

• It is guaranteed to reflect well on customers and end-users.

• It involves a manufacturing technique that puts a new face on plastic products.

• It is an attention-getting tool enabling business owners and end-users to see eye-to-eye.

mystery product revealed

A leader in card marketing solutions, Boston-based Arthur Blank & Co. presents the MirrorCard, featuring a high-gloss, metallic finish for a glamorous, high-tech look that truly stands out.

Available in thicknesses of .030”, .024” and .020”, the MirrorCard is effective for membership and loyalty cards, hotel room keys, gift cards and direct mail programs. The stock MirrorCard is constructed with a full-face, bright-silver film over-laminate, in sizes ranging from 21/8x33/8” to 33/8x65/8”. However, custom die-cut shapes and a variety of other metallic colors are available. Optional features include signature panels, mag stripe encoding, embossing and tipping, security features, Scanguard 100 percent numerical integrity controls and thermal coating.

In addition, the metallic-finish concept may be applied to signage and point-of-purchase displays, and all of Arthur Blank & Co.’s standard card products are available in the MirrorCard style.

For more information, visit www.arthurblank.com or call (800) 776-7333.

Visit www.bfls.com/infocenter and enter #300