New Mohawk Live Mobile App Utilizes Augmented Reality
Cohoes, New York-based Mohawk, North America’s largest privately owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, announced the launch of Mohawk Live, a new mobile app powered by HP Aurasma augmented reality technology. The app, designed to generate interactive experiences with print, was developed for use on Android and Apple iOS mobile devices. It is available for free download in the App Store and Google Play.
Mohawk Live incorporates the latest in augmented reality technology. The app was specifically designed to enhance materials printed on Mohawk fine paper, connecting the high-touch medium of paper with the high-tech experience of augmented reality. The app provides seamless integration of print with dynamic, interactive content, transforming a one-dimensional image to a multidimensional experience featuring 3-D images, videos, photos, infographics and animations.
“As a paper manufacturer, Mohawk is in the business of connecting. We strongly believe that print and technology can enhance each other. Mohawk Live is a natural progression for our business because it provides a unique, multimedia experience that drives consumer interest in materials printed on Mohawk paper, while also generating measurable results for our customers,” said Bart Robinson, vice president, marketing, Mohawk.
Mohawk Live is easy to download and use following these steps:
- Download the free app from App Store or Google Play.
- Point and hover your mobile device 4-6 inches above an image with a Mohawk Live icon.
- Wait for the enhanced content to load. WiFi connections are recommended for faster load times and enhanced quality.
- The app will launch enhanced content, seemingly bringing the printed piece to life.
Unlike QR codes, which are also used to enhance content, Mohawk Live does not require the use of a barcode, which interrupts the visual flow of design and product packaging.