New PIA/GATF Economic Reports Offer Industry Predictions
Headquartered in Pittsburgh, PIA/GATF (Printing Industries of America/Graphic Arts Technical Foundation) released the latest economics and market research reports—“Looking Forward: What’s Next for the Economy and Print Markets in 2008–2009” and “Expanding the Print Market Space: Printers’ Diversification into Ancillary Services” by Ronnie H. Davis, Ph.D. and Ed Gleeson—to help printers facing an uncertain economic future.
As fears of a recession in the United States loom larger and larger, it is becoming increasingly important for print and graphic communications firms to know what to expect and how best to protect their bottom lines in the coming months. “The ‘Looking Forward’ report provides a comprehensive analysis of past and current trends in the economy and print markets, and lays out detailed projections for 2008 and 2009,” said Michael Makin, PIA/GATF President and CEO. “It also offers forward thinking on strategies for success in the coming environment that can help firms be more successful and give them a competitive advantage.”
The 28-page “Looking Forward” report offers the following insights:
• An executive summary
• A look back at recent print markets trends
• Industry financials: a look at the bottom line
• A look at the economy in 2008–2009
• A look at print markets in 2008–2009
• Strategies for success in the coming environment
One effective strategy for printers involves providing non-print-related services and products to customers. These services and products are a growing proportion of printers’ revenues, and are emerging as a key source of profitability.
The “Ancillary Services” report examines the strategic basis of diversification into such services, the array of services available to printers, and recent trends in printers’ sales of these services and their profit impacts.
The 19-page report offers:
• A strategic perspective on ancillary services
• Sales tracking from ancillary services
• Benchmarking of ancillary service offerings