New PIA/GATF Economic Reports Offer Industry Predictions

As fears of a recession in the United States loom larger and larger, it is becoming increasingly important for print and graphic communications firms to know what to expect and how best to protect their bottom lines in the coming months. “The ‘Looking Forward’ report provides a comprehensive analysis of past and current trends in the economy and print markets, and lays out detailed projections for 2008 and 2009,” said Michael Makin, PIA/GATF President and CEO. “It also offers forward thinking on strategies for success in the coming environment that can help firms be more successful and give them a competitive advantage.”