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Trade shows come with a hefty price tag. As an exhibitor, the pressure is on to collect impressions and generate buzz. Otherwise, you’ll find yourself frantically justifying that major expense to your disgruntled bosses.
In a maze of booths, what is the best way to draw traffic? This month’s mystery product offers a solution to promote your brand and establish a dialogue with potential leads.
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- Places:
- Niles, Illinois
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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