NewPage Announces New Packaging and Collateral
Headquartered in Miamisburg, Ohio, New Page Corporation recently launched new printed collateral containing extensive information about its digital-coated papers’ capabilities. The launch consisted of a new digital swatchbook featuring grades from premium to economy. A digital capabilities brochure, a product guide specifically for HP Indigo users, sell sheets and product sample kits also are included.
In addition, NewPage announced that in early 2009 there will be new packaging designs for each product featuring a color-coded, pixelized graphic for each grade that will match the associated collateral for overall branding consistency.