NewPage, Miamisburg, Ohio, announced plans to launch its ‘Story’ marketing campaign and new Web site, www.PaperTellsAStory.com, to help educate consumers on the importance of knowing the manufacturing source of the paper used for their companies’ business printing.
“Giving the same importance to paper as we do to the food we eat or the clothes we buy, the goal of the ‘Story’ campaign is to get people thinking about the journey of a single sheet of paper, where the journey begins, [as well as] the sustainability and environmental practices of its manufacturer,” said Rick Willett, president and chief operating officer. “As a leading paper manufacturer in the U.S. and Canada, we feel it’s the responsibility of NewPage to dramatically raise awareness of the potential hidden risks associated with some Asian imports. A failure to ask some basic questions of your suppliers can lead to the very real potential that you are unknowingly importing a fair amount of risk along with your paper.”