marketing + sales: Ask, Don't Tell
Nine ways power questions help us build better business relationships
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In this post-Madoff era of unpredictability and suspicion, people are looking for deeper, more intimate and more engaged relationships—the kind that reduce risk. This is true of customers but also vendors, employees and other business partners. The days of getting in, making money and moving on to the next guy are over. When times are tough and the future is uncertain, people want to put down roots and partner with people they like and trust.
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- Andrew Sobel
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