marketing + sales: Ask, Don't Tell
Nine ways power questions help us build better business relationships
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Here are nine ways questions can transform professional and personal relationships:
1. Questions turn one-dimensional, arms-length business relationships into personal ones that endure for years. When a relationship is all-business and there is no real personal connection, it lacks heart and soul. And, therefore, you are a commodity—a replaceable source of expertise. A client—or your boss—can trade you out for a new model with no remorse or emotion. But when you’ve connected personally, the situation is transformed because clients stick with people they like. Bosses hold on to team members they feel passionately about. Your expertise and competence get you in the door, but it’s the personal connection that then builds deep loyalty.
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- Andrew Sobel
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