No Pulp Fiction
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As Maguire noted, "Quality design work on the appropriate paper, with a properly targeted campaign, yields a more dynamic finished product and superior return on investment for customers. We try to avoid the commoditization of the entire industry."
Shore went on to say that when performance is equal, she recommends reviewing properties such as stiffness, opacity and basis weight. "A higher opacity paper may allow you to go down in basis weight, which will save money," she continued. "To further control costs, larger shops may also want to review their ordering patterns. With today's high shipping costs, it's more economical to invest in higher inventory levels and avoid small repeat orders of frequently specified products."
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- People:
- JOHN MAGUIRE
- Laura Shore
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