mind your business: Off-the-Clock Commitment
The Business Card
Nothing beats the time-honored tradition of exchanging business cards. Even with a shift toward Internet-centricity and networking, most executives always have their business card (full of helpful contact information) on-hand.
Does your staff have a few cards at the ready? Any chance interaction outside of the workplace can quickly shift into a professional conversation, and a casual swap of business cards on a Saturday night may result in a new product order or contract Monday morning.
The Convention Gameface
Regardless of primary field or industry, chances are you will at some point send staff representatives to attend a conference or convention on your company's behalf. Effectively working a booth is a skill your employees need to possess to ensure you receive a tangible return on your sponsorship investment.
Your employees should understand the value of simple, conversational engagement with those who stop by your booth—not everyone will want to secure your services, but they should all be treated as if they are customers. A smile and a simple acknowledgement greeting passersby can be the easiest route to increased booth traffic and solid sales leads at the event's conclusion,
With the culture of connectedness ushered in by the widespread adoption of laptops, tablets and smartphones, your salaried employees are always within reach. When receiving work-related emails or text correspondence while away from the office, your staff should remain acutely aware that in-house etiquette still applies. Improper email decorum is an immediate strike against company credibility, so communicate the importance of proper tone in electronic communications.
Your product or service is only as good as the people you have onboard. When your employees and associates realize and appreciate their value to your operation and the role they play in actively promoting your business, the more cognizant they become of their actions when they leave the workplace. By showing your staff how important they are to the company and how much they influence its overall accomplishments, you create a workplace culture of collective input and shared success.