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When searching for new team members, consider their talent for recruiting and driving business when the day is done. Your employees—present and future—should recognize the value of out-of-office networking skills and practices, as even simple interactions after-hours or on the weekends could potentially engage new customers or clients. It is for that reason that you, as a manager or business owner, must view employees as an essential component of your publicity efforts, since they are often your company's first-impression and top recruiting asset once the lights go out for the evening.
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