Located in Mt. Laurel, N.J., OKI Data Americas, an industry leader in printing technologies, announced a strategic alliance with Mark Andy, Inc.—a leading manufacturer of narrow web printing equipment—to increase availability of short-run digital color label printing solutions in the U.S. effective immediately. As part of this relationship, OKI Data—through its proColor division—will collaborate on the development and distribution of digital color label printers to converters as well as those within the graphic arts and production market.
The partnership draws on Mark Andy's dominance as a global supplier of printing equipment and the company's extensive customer base, as well as OKI Data's expertise in the development and marketing of innovative printing technologies. Both organizations recognize the opportunities in the short-run digital color printing arena, and the strategic alliance between OKI Data and Mark Andy will be a game-changer in the delivery of such technologies to the marketplace.
"For more than 130 years, OKI has been synonymous with printing innovation. OKI Data has a rich history in delivering new and cost-effective printing technologies to the global marketplace," said Rich Egert, general manager of the Strategic Technology Provider Business Group for OKI Data Americas. "The OKI Data Americas and Mark Andy partnership capitalizes upon both parties' core competencies and represents a tactical approach for the provision of short-run digital color printing solutions to the graphic arts and production market."
According to Jeff Feltz, director of New Business Development for Mark Andy Inc., "One of Mark Andy's primary goals is to provide the right tools and solutions to converters, offering various functional and value-based options—regardless of printing technology—for label printers to meet their immediate and long-term business goals. OKI Data Americas is the right partner for us, working together to supply effective solutions at every run length."
For Mark Andy, the digital color label printer is specifically positioned for converters seeking an economical, responsive and productive option for short-run, high quality labels.