Old Trail Printing Launches New Site
Old Trail Printing Co., located in Columbus, Ohio, officially launched its new website, along with an accompanying LinkedIn company page and Twitter account to introduce their company re-branding and new marketing strategy.
This past December, Old Trail Printing hired marketing director, Jeff Lampert, who is spearheading the campaign. "Our [new] marketing efforts are focused on creating brand awareness and generating solid leads for our sales team. We will promote our "Green" manufacturing processes and the fact that we are a certified Woman Owned company," explained Lampert. The new campaign will also eventually include online and direct mailers announcing the company's new logo and services, quarterly lunch-and-learns for customers and prospects, and a blog focusing on trending topics in the printing industry.
Lampert said, "This is an exciting time at our company. We have a solid base of customers and we are committed to bringing more value to them. We listen carefully to what they are telling us and respond with a solution that exceeds their expectations."
For more information, visit www.oldtrailprinting.com and follow the company on Twitter (@OldTrailPrint) for new and interesting printing news information or connect with OTP's employees on LinkedIn.