Omaha Print and Minnow Project Rebrand to Create Aradius Group
Omaha Print, a commercial printer with more than 150 years of history in eastern Nebraska, and Minnow Project, a Lincoln, Nebraska-based advertising agency, announced the repositioning of their companies as one new brand known as Aradius Group. The new brand is a marketing communications company with a full circle of services, from creative concepts, integrated marketing and Web development to high-volume commercial print with mailing and distribution services.
“We all know the marketing landscape is radically different from the environment in which Omaha Print first started,” explained Aradius Group CEO Steve Hayes. “As Omaha Print, we knew expansion of our capabilities was necessary to ensure the success of our customers. Our services now include creative, design, Web development, integrated marketing and multiple analytics platforms to provide ROI insights.”
In November 2014, Omaha Print acquired Minnow Project, a full-service advertising agency with robust creative development and digital marketing capabilities. “After working as partners for over a year, it became apparent that our services were complementary,” said Marty Hager, president of agency services for Aradius Group. “Coming together under one brand roof just made sense for our customers and employees.”
Aradius Group is one of the few companies in the Midwest that owns a full circle of solutions to fulfill any advertising and marketing need—from the simple and straightforward, to the most complex and ambitious.
“After 158 years, the Omaha Print name is changing, but its history, people and dependability are not,” said Hayes. “As Aradius Group, we look forward to strengthening our relationship with even more services to help grow and deliver ideas for customers nationwide.”
Aradius Group’s print division will operate out of Omaha, Neb., and Des Moines, Iowa, while the creative agency division will remain in Minnow Project’s former office in Lincoln, Neb.
For more information, visit www.aradiusgroup.com.