Two Roads to Market
One distributorship takes the scenic route; another, the super highway
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To say Carol Schwachenwald is resourceful and solution-oriented is a bit of an understatement. The former home economics teacher is now the president of Integrity, and a nominee for Woman Business Owner of the Year for the Indianapolis chapter of the National Association of Women Business Owners (NAWBO)—just one of her many accolades. Observing the unique relationships Integrity has within the printing industry, as well as with professionals in related fields, such as television production and marketing, she instinctively set about bringing the experience and talent together to see what could happen.
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Maggie Dewitt
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