Two Roads to Market
Dan Kelly, Integrity’s COO, described the company’s philosophy as not being all things to all people, but striving to be a lot of things to a select group of people. Integrity has developed a target filtering system based on its core capabilities and the attributes of its best clients. “The goal is to focus only on those customers where there is a good match. We want to bring value beyond our expansive product base by developing processes that are unique to each customer,” he said. “Whatever the customer needs, we focus on developing that relationship and gaining [his or her] trust as we consult and assist in all areas of their business. Carol even worked with [a local] municipality to source painting their water tower. And, we’re currently working with a designer clothing company to develop an innovative way to market T-shirts [featuring removable designer patch-like] accessories. We’re consulting with them to find a solution and the right adhesives that will sustain long-term wear.”