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While the system offers great relief for distributors and their clients, Pritchard assured that new technology does not erase the middle guy from the big picture.
"Distributors must, of course, maintain personal contact with their customers so that they can modify their offerings as their customers' needs change or expand," she said. "Also, when they expose their data to their customers, they need to be even more diligent about maintaining accuracy. The old adage, garbage-in, garbage-out, applies and you certainly don't want to have garbage online."
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