Outsourcing Has Its Privileges
That person was Alan Olivero, president of Matrix Imaging Solutions, Niagra Falls, N.Y.—a supplier specializing in electronic data transfer and document processing, largely serving end-users with bill, invoicing and other statement needs.
His point is more than valid. Over the course of a few years, the story behind the product discussed through BFL&S has been, in essence, that those simply selling and drop-shipping the basic business forms don't cut it in the forms industry today. Rather, it's the progressive visionaries willing to move with the times toward a new type of forms industry who do. They're the ones offering services that increase the value of a form ten-fold, the ones who can see what an end-user needs to be more cost-effective and time-efficient.