In Demand
Back then, even Infotrends couldn’t have predicted what the digital marketplace would look like in 2007. Then again, the Expo itself looks a lot different these days than it [did back] in the mid-’90s. The Boston conference’s agenda makes this clear: now, business remodeling is just as important as staying on top of technology, and packaging products and services are the industry’s future, if not its present. Conference topics include maximizing workflow, marketing, resources for small printers, Web-to-print business solutions, hiring and the effectiveness of added value—not to mention Pesko’s own keynote speech, titled “Opportunities in a Fragmented Marketplace.” Pesko stressed the need to incorporate other aspects of the business, “like software, professional services, the hardware, the feeding and finishing,” to hone in on new, customized areas of the marketplace. “So, we’re looking now at packaging those products to be very effective in various application markets, rather than a generalized engine that will print at ‘x’ cost per page,” he continued.
- Companies:
- Datacap
- Eastman Kodak Co.
- Xerox Corp.
- Places:
- Weymouth, Massachusetts