In Demand
Pesko also considered industry consolidation when he discussed the market’s fragmented nature. “We’ve probably already lost 20 [or] 25 percent of all the players in the commercial printer business,” he said. “Not that they’ve gone out of business, but we’ve certainly consolidated a lot of them. When you look at the magnitude of the transformation we’re going through, we could lose up to 50 percent of the entire industry over the next five years or, I should say, the rest of the 50 percent over the next five years.” The remaining players must find ways to revitalize their profits in areas other than straight print jobs. Very high-end players, he added, are infusing themselves in the maintenance of clients’ campaigns to redirect revenue streams and offer new services.
- Companies:
- Datacap
- Eastman Kodak Co.
- Xerox Corp.
- Places:
- Weymouth, Massachusetts