The Total Package
Are your clients in need of a packaging pick-me-up? Start with the label.
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Now that print distributors double as marketing service providers, it's their job to understand the components of packaging design. This requires time, creative energy and a deliberate strategy. In other words, they're going to need a bigger box to hold their ideas.
"Some of the most important aspects to good packaging [are] a well-designed piece that has good functionality, a piece that communicates well, prompting an action or response," said Lance Wilson, vice president of sales and marketing for Labels West Inc., Woodinville, Wash. "If it's well-designed, it should be easy for the end-user/consumer to use and understand."
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- Companies:
- Labels West
- Repacorp
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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