The Total Package
Are your clients in need of a packaging pick-me-up? Start with the label.
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This is where labels can provide the assist to meet the needs of brand owners. But as Wilson pointed out, oftentimes, the label is the package.
"From a label manufacturer's perspective, we continue to see the envelope pushed in what is expected out of a label," he observed. "Look around, labels are so sophisticated now. You can have a 10- or 12-color label with HD Flexo, variable data, multiple ply of information or high-end foiling and embossing effects."
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- Companies:
- Labels West
- Repacorp
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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