The Total Package
Are your clients in need of a packaging pick-me-up? Start with the label.
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Pat Larson, marketing director of Repacorp Inc., Tipp City, Ohio, agreed and expanded on the label's growing responsibilities. "[Labels] need to convey brand recognition, information about the product, and grab the shopper's attention during the few seconds of the purchasing decision," she noted. "Straightforward designs that differentiate the brand and product from all of the other options on the shelf are critical.
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- Companies:
- Labels West
- Repacorp
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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