Packaging Solution for Digital Information
Gustafsson went on to say that the amount of data which can be sent on a DVD is far greater than that which can be distributed over the Internet. “This is about attracting people’s attention and persuading them to discover something new. To do that you have to put the information in the hands of the recipient. You can’t build your marketing efforts on hoping that people will be tempted to download something that might take hours,” he added.
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