Iggesund Paperboard of Sweden is using Expericard as part of its “Seduced by Invercote” campaign, aimed at brand owners and converters. The campaign’s theme is chocolate, and consists of an elegant box containing a book about chocolate focusing on the French chocolatiers Valrhona, as well as a few small examples of packaging, all showing the possibilities of Invercote. As a follow-up, Iggesund is now sending out an Expericard with the same graphic theme as the previous campaign material. Recipients tear open the perforated paperboard envelope to discover a chocolate-scented DVD containing information about the history and making of chocolate and, as an additional bonus, a copy of the film “Chocolat” starring Johnny Depp and Juliette Binoche.