The Perfect Pair?
Nobody is perfect and, undoubtedly, society misses the mark on a lot of things. But sometimes, American culture produces seemingly minor gems that turn out to be some of the greatest pairings in history—pairings that make us mutter, “Why didn’t I think of that?”
Our lives are that much more enriched thanks to dynamic duos, including Hall & Oates, Laverne & Shirley, and wine and cheese. Now apply this concept to your business. There’s a new pairing that not only is making people talk, but it’s also making them some extra dollars: printed items and promotional products.
Sounds crazy, right? Don’t be so quick to judge. In our industry, more companies are opening their minds to the possibilities that can result from this pairing. The popular conclusion appears to be that this is the next natural step for print and promotional specialists, alike. iPROMOTEu is one company that abides by this philosophy.
Located in Wayland, Mass., iPROMOTEu is a distributor organization of independent business owners known as affiliates. The company started off strictly as a promotional products company, but CEO Ross Silverstein eventually began to notice a progression of two like-minded industries (i.e., promotional and print) unfold and come together. In turn, he concluded that for distributors to open new revenue streams, they would need to enhance their value proposition. So, he invited Bob Schwei to join the team.
Schwei, a 10-year print industry expert, previously worked for a printing company selling packaging and presentation folders to the distributor channel. He also owned and operated a print and promotional products company, and he holds a Bachelor of Science degree in Printing Management. Silverstein and Schwei talked over a six-month period about the potential of Silverstein’s observations, and both men identified such a move as a strategic goldmine for a distributor. This conversation led to the founding of iPROMOTEu’s print and packaging division, which Schwei serves as director.