The Perfect Pair?
Assessing the value of a combined print and promotional product line
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Located in Wayland, Mass., iPROMOTEu is a distributor organization of independent business owners known as affiliates. The company started off strictly as a promotional products company, but CEO Ross Silverstein eventually began to notice a progression of two like-minded industries (i.e., promotional and print) unfold and come together. In turn, he concluded that for distributors to open new revenue streams, they would need to enhance their value proposition. So, he invited Bob Schwei to join the team.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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