The Perfect Pair?
Assessing the value of a combined print and promotional product line
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Schwei is aware of industry critics predicting the end of print. His response to those individuals? They’re not looking at print closely enough.
“If you look at the market, print is roughly six times larger than the promotional products industry. … If you take a walk outside and look around at everyday businesses, [you will see that] every business uses some sort of print in their daily operations,” Schwei said. “Now, can it be classified as a dying breed? Yes, certain components of it can, but again, it opens up the door for other components of print as well to help support what’s being replaced.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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