The Perfect Pair?
Assessing the value of a combined print and promotional product line
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Schwei noted how important it is to soak up this vast supply of knowledge. “I believe education is the number-one tool when it comes to selling, especially in print (but in promotional as well). To do that is to give our affiliates the necessary tools they need, so that’s where a recommended network complements us well,” he said. “They give us resale tools, samples, swatches, foil colors, prototypes, some design services and things along that line.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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