Moral Fiber
Supply and Demand
Six years ago, anxiety over insufficient capacity was preventing many major purchasers from entering the recycled paper market. Large purchases, it was feared, could max out the available paper supply, deplete recovered paper sources and drive up prices.
Victoria Mills, project manager for Boston-based Alliance for Environmental Innovation, contributed to a report appearing in the Feb. 2002 edition of Resource Recycling titled “Recycled Paper: Plenty available, now let’s all use it.” Mills and co-authors Gerard Gleason and Susan Kinsella asserted that, despite mill closures, significant industry capacity exists to support large and rapid increases in the use of recycled printing and writing papers. Furthermore, broad and lasting customer acceptance will follow as end-users discover recycled paper performs just as well as virgin paper—and at comparable prices.
- People:
- Mills
- Susan Kinsella