As for a paper’s finish, a glossy stock is best when showcasing attention-getting graphics. When dealing with a lot of text, Sperling recommended a matte or dull finish, since any glare on the sheet may impede the reader’s progress.
Application also dictates the proper weight of the paper. For instance, is it printed on one or two sides; is the piece going to be reused or just viewed once and thrown away; will the piece be mailed? “The heavier the weight, the more expensive the paper. As for grade of paper, most consumers can not tell the difference between a premium grade and a #1 grade,” observed Sperling. “But, if your customers are paper savvy, you need to be aware of their needs. Most printers have a ‘house’ paper which is likely to be a higher grade. Because printers order and stock more of this paper, it will be a good value for the customer.”
- Companies:
- Printco