Papermax USA Launches Pastel Color Product Line in U.S. Market

Papermax USA, Anaheim, Calif., announced the U.S. launch of Expert Color, a new line of trendy color paper that affords more creativity and flexibility to home office and small business owners for office and home printing.

From the most popular and newest Pantone color schemes, to the paint being brushed onto America's walls, to the chic pastel fabrics worn by this year's Academy Award winners, Papermax carefully researched the latest and freshest colors being sought out and created a pallet which sets a bold base for small business professionals looking for foundational flair in their work.

This year's Expert Color paper is available in eight different eye-catching colors: pink, yellow, green, blue, gold, buff, salmon and lavender, which is based off of Pantone's Color of the Year for 2014, "Radiant Orchid."

Research demonstrates people make a subconscious judgment about a material or a product within 90 seconds of initial viewing and that 90 percent of that assessment is based on color. Choosing the right color in printing different kinds of materials is an essential component to attracting attention and making a positive impression. Our new selection is sure to spark your creative imagination.

According to Thomas J. Murray, business unit manager, Specialty Papers, the new Expert Color line is the perfect combination for the millions of telecommuters who work from home. "The embracing tones are sure to draw you in and spark the creative imagination in all of us," he said.

The product offers technical innovations as well, including a smooth surface that ensures trouble-free performance on home or office printers, copiers and faxes, and also provides sharp and clean reproduction for all colors or black and white prints. In addition, it is acid-free, which means that text or images on the paper will not fade or discolor and documents will not turn brittle over time.