PaperSpecs Announces Free Webinar to Aid “Green” Designers and Print Buyers

PaperSpecs, Palo Alto, Calif., has long been an advocate of sustainability, and last spring announced an enhanced online recycled papers service. In May, the company conducted a webinar dedicated to introducing and explaining basic terms and concepts associated with sustainability. Now, PaperSpecs announced their next webinar, titled “Sustainability – Hands On,” will be conducted on December 13th at 2:00 pm EST/11:00 am PST. The webinar will advise print buyers and designers on how to design for sustainability and position themselves to catch the green wave. To attend the free webinar, prospective attendees can register at http://www.paperspecs.com/webinar/handson.htm.

The topics covered in this webinar will address some simple, doable changes in design and print projects that can help save the earth, such as:

• Is it more sustainable to use PCW or FSC-certified paper?

• Tips on sustainability beyond your choice of paper.

• How to utilize a simple sustainability matrix in your day-to-day paper specifications.

• How to visualize a new “backwards” approach to your design and print projects.

• How to add clarity and innovation to print project with a mindful look at paper, printing and binding.

Even though sustainability receives substantial media coverage, there still lingers confusion on how to implement a successful program that impacts business today and tomorrow,” noted PaperSpecs founder Sabine Lenz. “Many believe sustainability must start with the print buyer’s demand for suppliers’ to meet predetermined and chronicled criteria. This webinar aims to help designers and print buyers better understand how to develop criteria and demand compliance, while being prepared to design green.”

Guest speaker Brian Dougherty of Celery Design is a respected leader in green design, and is a founding partner at Celery Design Collaborative in Berkeley, Calif. This small studio has been doing cutting-edge green design and brand strategy work for a wide variety of green businesses and major corporations, such as HP, eBay and Mattel. Celery was named to I.D. Magazine’s 2007 ID40 list of influential designers, and has been recognized with AIGA’s Environmental Leadership Award. He is the author of the forthcoming book, Green Graphic Design from Allworth Press and a frequent lecturer on the ecological innovation in communications design.