PCNA Launches Customizable Online Gift Store for Holiday and Year-end Selling

Polyconcept North America (PCNA), New Kensington, Pa., has launched a new sales tool called BrandedPromotions.com to help distributor account executives drive holiday and year-end gift sales. With the tool, account executives can customize their own online gift store, featuring more than 400 new and best-selling products and apparel pieces from Leed’s, Bullet, Trimark and JournalBooks. To create a store, distributors can visit PCNA.com and follow a link to a dedicated landing page.

Unbranded and customizable, BrandedPromotions.com allows account executives to provide their customers with a one-stop shop for their gifting needs. Account executives can set up a store quickly with options to upload their company logo, select a color theme, use their headshot and post their contact information. They can then create their own URL to promote their site to customers.

This online store is designed to replicate the experience customers have shopping in retail. Features include:

• Curated collections with gifts that haven been selected and categorized for easy shopping.
• A function that lets users create a wish list and send the qualified leads directly to the account executive.
• Original content on topics, such as product trends and gifting tips.

“We designed the online gift store with our customers in mind,” said Leanne Finney, vice president of marketing, PCNA. “Our goal was to create a unique resource that really helps distributor account executives streamline their holiday and year-end business and increase sales. What’s more, we will be expanding the offering in 2017, so that distributors’ stores are continually refreshed with the newest products and freshest content, giving them tools that will last far beyond the current holiday season.”

There is a dedicated landing page with a link to set up a BrandedPromotions.com store, answers to frequently asked questions, a how-to video, and a link to PCNA’s 2016 Holiday Look Book, a retail-style guide with products grouped by gift-giving occasions, as well as tips and trends. The landing page also has customizable resources that distributors can use to promote their online store.

For more information, visit www.pcna.com.